In short, yes, but it takes commitment and a willingness to change. Last month, I joined Ethical Move, a community of consultants, writers, marketers and […]
Tag: Sharon
What is alt text and how do I write it for jewelry? — Sharon Z Jewelry
OK jewelers and metalsmiths – you’ve made a gorgeous body of work, photographed it, and built a website. Now it’s time to make it more […]
New Jewelry Course – Pricing Your Jewelry With Confidence — Sharon Z Jewelry
Published 12.22.2020 and updated 8.6.2021 Pricing Your Jewelry With Confidence Pricing is elemental to selling your jewelry – finding that sweet spot of what sells, […]
Gold marketing deceptions and why transparency matters — Sharon Z Jewelry
Why the deception? And why is a solid silver necklace so cheap to begin with? And why are consumers on the hook to do the […]
What to do when social media goes down? — Sharon Z Jewelry
I mean, what are you supposed to do when the number one way that you reach followers (i.e. Instagram) goes out? What do you do […]
Use Canva Pro to remove the background on your website images — Sharon Z Jewelry
Affiliate Post – I may receive a bonus if you use the link below to sign up for Canva Pro – I don’t ever recommend […]
Email Marketing Ethics 101 – how spam email practices hurt us all and what to avoid — Sharon Z Jewelry
This originally appeared as a Twitter thread here Recently I got added to an email list by a climate organization and I was incensed. It […]
What is the difference between solid gold and gold fill? — Sharon Z Jewelry
Gold Plate A thin layer of gold that is electroplated onto the outside of a piece of jewelry, usually covering the whole piece. The underlying […]
What the Kimberley Process Doesn’t Want You To Know — Sharon Z Jewelry
When a Summer of 2021 meeting of the Kimberley Process (KP) turned contentious, I found hope. This is not an attempt to “find a silver […]
Why Does Platinum Jewelry Cost More Than Gold Jewelry? — Sharon Z Jewelry
This is a question that I get a lot. And I get it – you can clearly see if you check metal prices online that […]
Compostable Jewelry Packaging – reducing our need for plastic bit by bit — Sharon Z Jewelry
So when I found a new packaging company that offered small, compostable baggies and other shipping supplies, I was intrigued. Baggies are a necessity – […]
Diamond is April’s Birthstone – and diamonds are still hard to trace — Sharon Z Jewelry
This post originally appeared as a newsletter to my list on April 12, 2022. To get more tips about running a jewelry business, ethical jewelry […]
How do you know when you need help with your business? — Sharon Z Jewelry
He is also helping me fix my Google Analytics tag (one of those dull, but very important issues that needed to get done). What a […]
Getting your jewelry seen online — Sharon Z Jewelry
This summer, I celebrate 9 years of having a website of my very own, for my jewelry. I had been selling on Etsy, and also […]
Why the bottom line of your business needs a boost — Sharon Z Jewelry
How about that bottom line? That one gets the shaft. It’s the line that tells us that we spent too much, or that we paid […]