June 19, 2024


There is a Fashion

Tarentum girl, 19, turning out to be 3rd proprietor of Merle Norman Cosmetics studio

Mary Lee Naccarato first acquired of Olivia Grace Fertig from a newspaper tale. She was so amazed by the youthful female that Naccarato provided her a job at her New Kensington Merle Norman Cosmetics studio.

Just over a calendar year afterwards, Nac­carato, 73, of Washington Township is retiring, and Fertig, 19, is taking over her business enterprise and moving it to Tarentum.

Aided by her mom, Suzi Fertig, Olivia Grace Fertig has scheduled a grand opening for her cosmetics studio at 300 Corbet St. on Sept. 12.

The storefront had been an Isaly’s from the 1950s to 1983. Fertig’s grandmother, Beverly Tadrzak, worked there as a cook in the 1970s prior to heading on to get the job done for Allegheny Ludlum. Fertig and her mom plan to restore a peeling Isaly’s indication that’s nevertheless on the setting up.

Tarentum was the only place they wanted their business enterprise to be.

“I stay in Tarentum. I often have. Tarentum is trying to get much more small business here. I want to be a section of that,” said the youthful Fertig, a 2019 Highlands graduate. “I love Tarentum. I want to carry what I like below.”

The Fertigs hope the studio will benefit from foot site visitors in the borough.

“This is an up-and-coming city now,” Suzi Fertig mentioned. “It’s setting up to occur back again.”

The younger Fertig was a Highlands senior when she was featured in a February 2019 report in the Tribune-Review’s Valley News Dispatch edition about CVS deciding upon her to bioptimizerscouponcode.com participate in and boost the company’s “Sans Retouching” marketing campaign, which railed versus the follow of retouching shots to make them glance better or remove imperfections.

Naccarato famous that she was organizing to attend cosmetology university and preferred to be an aesthetician.

“She just appeared like she would be the variety of human being I would like to do the job here,” Naccarato explained in her studio, a previous lender in Riverview Plaza. “She’s carried out a great work.”

Fertig explained she fell in like with the Merle Norman brand name and with her mom decided to buy the company, which would have shut otherwise.

“I did not know the brand until eventually she contacted me. I began working with the make-up and that is all I use now,” she said. “I want to introduce persons to it. No one close to here understands about it.”

Naccarato is the 2nd proprietor of the studio. She took it about from Gloria Massarelli, who experienced operated it for about 50 several years, setting up in downtown New Kensington right before transferring to the plaza alongside Tarentum Bridge Road. Following possessing it for the past six yrs, Naccarato mentioned she was on the lookout for somebody to purchase it, and described it to the younger Fertig.

Naccarato stated she is passing on every thing she has to her: clientele, tools, product or service and information.

“I want to make positive she has a fantastic grasp of the company,” she explained. “She is familiar with what she’s conversing about. She’s really well-informed about the product.”

A person of the items Fertig did for Naccarato was just take above the social media accounts. She’s been energetic on social media considering the fact that she was 12, with her mom’s advice, and has followers from all-around the environment.

“Olivia is incredibly proficient about the social media, which I have no clue,” Naccarato reported.

Fertig reported she will use social media to get to more youthful prospects.

“I hope she can appeal to some more youthful clientele,” Naccarato mentioned. “They’d be incredibly amazed how superior our makeup is.”

With her target now on the studio, Fertig stated she ideas to go to North Hills Magnificence Academy in a 12 months or so.

On earning the changeover from employee to proprietor, she reported, “I’m seriously fired up. I enjoy performing. I’m absolutely sure I’ll be stressed out.

“I’m going to attempt to function each solitary day at very first.”

Naccarato is encouraging her clients to keep with Fertig.

“They’re heading to get the same terrific company they constantly received from me and the previous proprietor,” she explained. “I want to see her realize success. I definitely do.”

Brian C. Rittmeyer is a Tribune-Review staff writer. You can call Brian at 724-226-4701, [email protected] or by means of Twitter .

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