The Ultimate Guide to Stocking Premium Eyewear

Stocking unique, luxury eyewear from premium fashion brands is a proven store strategy to significantly boost profits and offer your customers exciting variety. In this article we share the inside scoop on profitably expanding your diverse eyewear selection with celebrity-worthy luxury designer sunglasses ordered risk free at substantial bulk discounts. Choose designer eyewear like a pro, utilize cost-cutting techniques and watch sales surge. 

Know Hot Sellers and Trends

The foundation for sound decisions on which luxury designer eyewear to stock up on in volume starts with researching current sales trends and customer preferences. Study social media and red-carpet photos to spot surging brands favored by A-list stars and everyone who wants to emulate their signature looks. Compile pre-order lists based on these premium style leaders and pricey yet profitable innovators. For extra assurance, check reviews for pieces with the most raves from influential fashion blogs or YouTube first impression try-on haul videos. Staying attentive ensures on-trend restocking.

Mix Bestsellers with Unique Finds

At the same time, smart retailers never solely rely on popularity or even personalized customer wish lists when building the ultimate diverse premium eyewear inventory. The biggest profits stem from electrifying discovery. Stock a balanced assortment spanning crowd-pleasing staple styles from perennial bestselling designer brands along with of-the-moment limited edition drops exclusive to you, or totally under-the-radar indie names not sold widely…yet! This contrast makes shopping at your store perpetually exciting. Customers love flaunting pieces few others own. Exclusivity commands higher profit margins too on emerging brands you wisely invested in first at ground level.

Buy Discounted Bulk and Save

Sourcing premium bulk designer sunglasses at jaw-dropping low wholesale discount rates is the best-kept profit secret top retailers leverage but rarely share. Search for reputable sunglass wholesalers like Olympic Eyewear, with strong fashion brand relationships enabling them to offer steep discounts for volume purchases. A typical breakdown: 300 pairs of $400 retail sunglasses bought at wholesale prices of just $10 each paid upfront. Turning around to retail each $400 luxury pair at even $250 means realizing $240 gross profit times 300…that’s $72K. Minus your initial $3,000 bulk order investment, the profit tally is still $69K. Now you see how premium sunglasses bought smart in bulk quantities make premium profits add up fast.

Secure Exciting Exclusives

Take your premium eyewear inventory a step further by requesting special buys of limited-edition artist collabs or custom colorway designs exclusive only to your store. Sunglass wholesalers with strong designer connections can potentially arrange exciting exclusives, albeit usually requiring a higher minimum order. The profit-making magic comes from prominently marketing featured exclusives to spark customer excitement, urgency, and word-of-mouth buzz about scoring rare finds. The atmosphere amps up along with profits. Brand recognition builds too.

Promote Hot Luxury Looks

Once those opening bulk orders of wow-worthy sunglasses deliver, get ready to start promoting across all your marketing channels. Train staff to highlight notable pairings to every customer. Create bold window displays showing off eye-catching ornate hardware touches or lens effects contrasting with color pops or neutrals. Share debut arrivals immediately on social media and email lists – maybe debut one new style daily. Refresh regularly with more irresistible glimpses, styling ideas and try-on model shots. Entice followers to discover stunning luxury eyewear selection expansions in person.

Conclusion

Stocking on-trend premium designer sunglasses and eyeglasses sourced creatively by researching trends then bought discounted at smart bulk rates keeps discerning customers enthralled. Being first with the next big names in luxury eyewear hyped across fashion coverage offers exclusivity. Strategically spotlight designer brand expansions, limited collections and influencer styles through omnichannel marketing and merchandizing guaranteeing continually refreshed selection excitement all year translates directly into big profits.