March 5, 2024


There is a Fashion

St. Paul woman opens storefront for plant-based cosmetics company

Lip Esteem, a new Black girl-owned business providing plant-centered cosmetics, celebrated its grand opening in St. Paul on Friday. 

Tameka Jones, who grew up in St. Paul’s Rondo community, was a makeup artist for extra than 20 years when she was furloughed thanks to the COVID-19 pandemic. 

But which is when she took her future into her individual fingers, and her desire of launching her personal cosmetics enterprise became a actuality. She took all her discounts to make her own line of lipsticks, referred to as Lip Esteem. And regardless of the pandemic and men and women carrying masks, she found significantly accomplishment at area pop-up gatherings that she opened her possess shop in the Rondo community on Friday afternoon.

“I want to develop generational wealth for me, and not only for me, but to help construct the neighborhood,” Jones stated. 

She grew up in Rondo and saw a thriving community of Black company homeowners, and she wanted to be portion of the revitalization attempts occurring in the community. 

Tameka Jones of Lip Esteem (FOX 9)

Lip Esteem is a cosmetics business that helps make plant-primarily based, gluten-free of charge and cruelty-free of charge merchandise. Jones stated this is essential mainly because lipsticks with other fillers in them harm women of all ages. 

“I want to have a solution which is heading to be stunning and loving to ladies,” she explained. 

Jones hopes to mature the beauty line to involve eyeshadow, mascara and more. 

Lip Esteem, at 876 Selby Ave. in St. Paul, opened on April 15.